Jun 07, 2025  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

MGM 552LEC - Global Marketing


An introduction to managerial decisions in global services marketing; the institutional framework of IT service markets; Principles of industrial marketing; Product lines, promotion, pricing, logistics and marketing strategies; Impact and relevance of electronic markets; Problems and perspectives of services marketing across national boundaries; International marketing problems such as gray channels, price coordination, services integration, etc.

Credits: 3