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2024-2025 Graduate Catalog
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MGM 552LEC - Global Marketing An introduction to managerial decisions in global services marketing; the institutional framework of IT service markets; Principles of industrial marketing; Product lines, promotion, pricing, logistics and marketing strategies; Impact and relevance of electronic markets; Problems and perspectives of services marketing across national boundaries; International marketing problems such as gray channels, price coordination, services integration, etc. Credits: 3
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