Jun 08, 2025  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

MGM 625LEC - Marketing Management


An introduction to managerial decisions in the marketing area and approaches to making these decisions. Among the topics considered are the institutional framework of retail and industrial markets; buyer behavior; and product line, promotion, pricing, and distribution decisions and strategies. Impact and relevance of electronic markets are also considered.

Credits: 3

Term Typically Offered: Spring