Jun 22, 2025  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

MGM 671LEC - Data Analysis for Marketing


This course deals with concepts, methods and applications of decision modeling to address such marketing issues as consumer response, segmentation, targeting and positioning, new product design and development, advertisiing, sales force and promotion planning.

Credits: 3

Requisites: Pre-Requisite: MGM 615.