MGM 675LEC - Marketing Analytics for Data Driven Decision Making

This course will prepare future marketing professionals to make well-informed, data-driven marketing decisions. While the course will explore basic foundational principles and techniques in marketing analytics, focus will also be placed on developing an awareness of the types of data that are available to today¿s marketers and how they can best utilize it to gain a competitive advantage. Understanding the art and science of applying marketing data, the questions to ask when interacting with analysts, and ultimately, interpreting and telling the complete story behind the data are all important themes that will be explored throughout this course. Suggested prerequisite is MGM 615 or equivalent introductory marketing course.

Credits: 3

Term Typically Offered: Spring