|
2024-2025 Graduate Catalog
|
MGM 523LEC - Marketing Foundations This course will focus on the value creation and exchange process between businesses and consumers, and will also address the role of marketing within the larger scope of the firm. Specific topics will include the nature and scope of marketing problems, behavior of industrial buyers and consumers, channels of distribution, pricing, selling, marketing costs, efficiency, and governmental regulations. Credits: 3
|
|