MGO 658LEC - Entrepreneurship Foundations

This course will expose students to entrepreneurship in the context of the individual entrepreneur as well as taking the idea of entrepreneurial thinking into the environment of larger corporations. We will first experience what it takes to create a start-up; briefly examining the process of real-life entrepreneurs have used to move from having the “big idea” to the eventual company launch. During this time, we will explore the importance of teams, the process of risk mitigation, the concept of “fail-fast,” the need for a relentless focus on customer buy-in and the important process of spiraling iteration. Next, we will move our focus to applying entrepreneurial thinking within the large corporate environment; considering the importance of entrepreneurial development within a company as a sustainable competitive advantage. And finally, we will look at individuals and companies that use their business skills to create innovative solutions to specific societal problems (social entrepreneurship). Together, we will discover the mindset that many entrepreneurs share.

Credits: 2

Term Typically Offered: Fall