MGS 659LEC - Web Analytics and Optimization Techniques for eCommerce

The main objective of this course is to introduce students to the theory and practice of doing business via the Internet. Topics include: elements of the infrastructure of electronic commerce; technologies and applications in electronic commerce; using electronic commerce for the creation of competitive advantages; planning technology-based strategies to achieve business goals. The course will rely heavily on research and peer learning with the instructor serving as catalyst, facilitator, and evaluator in a collaborative environment.

Credits: 3

Term Typically Offered: Spring