Apr 20, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog [ARCHIVED CATALOG]

MGM 403LEC - Marketing Research

Investigates marketing research as a tool of market management. Analyzes the role of research in planning and controlling market activities and the techniques of marketing research, and illustrates the application to marketing problems.

Credits: 3

Grading
Graded (GRD)

Typically Offered:
Fall, Spring

Requisites:
Pre-Requisite: MGM 301 , Business Administration majors only.