MGM 675LEC - Marketing Analytics

This course prepares future management professionals to make well-informed, data-driven decisions. In addition to covering foundational principles and techniques in analytics, the course emphasizes developing a strategic understanding of the types of data available to marketers and managers today. A key focus will be on students gaining a strong conceptual foundation in how analytic models work, allowing students to engage meaningfully with results and draw informed conclusions. Emphasis will also be placed on the art and science of data application–knowing which questions to ask, how to collaborate effectively with analysts, and how to interpret and communicate insights clearly. By course end, students will be prepared to engage confidently in data-driven decision-making and storytelling. Credits: 3

Term Typically Offered: Spring