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2025-2026 Undergraduate Catalog
Media Study BA - Production Concentration
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All those hours you’ve spent staring at screens is about to pay off. As someone who grew up surrounded by media, you already know how to understand and create the content you see and hear on your smartphone, laptop or TV. Now, it’s time to take the next step. UB’s media study program is designed for thoughtful, creative people who want to shape our culture, make media (including films) and analyze the ever-increasing amount of media in our daily lives.
Visit the Film Studies academic program page for more information about the academic experience, who you will learn from, opportunities outside of class and what you can do with this degree.
Visit the Media Study department page for contact information, a brief overview of the department and the curricular options.
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Three Basic Production courses (12 credits)
Three Intermediate Production courses (12 credits)
Two Advanced Production courses (8 credits)
Two Introductory Film and Media Studies Courses (6 Credits)
Four Film and Media Studies Courses* (12 Credit Minimum)
*at least 2 at the 400-level Two Media Study Elective courses (6 credits minimum)
- Choose 2 courses at the 300/400 level.
Total Credits Required for Major: 56
Additional Degree Requirements Include:
- Additional coursework to fulfill UB Curriculum requirements
- Elective courses as needed to complete the 120 credit hour total
Total Credits Required for Graduation: 120
Total Credit Hours Required represents the minimum credits needed to complete this program, and may vary based on a number of circumstances. This should not be used for financial aid purposes. Academic Requirements
Minimum GPA of 2.000 overall. Students must receive a C- or higher in all Media Study courses. Each course taken may be counted only once and applied to only one requirement. All required courses are 4 credit hours unless otherwise noted. Students are required to complete a total of at least 24 credits at the 300 or 400 level as part of their major. Program Distinction
A student in this major is eligible for Program Distinction upon degree conferral if the criteria are met. Criteria are found under Academic Honors in the Policy and Procedure section of this Catalog. Program Distinction is noted on the official transcript. Curricular Plan
A Curricular Plan provides a roadmap for completing this academic program and the UB Curriculum on time. Your actual plan may vary depending on point of entry to the university, course placement and/or waivers based on standardized test scores, earned alternative credit and/or college transfer credit. All students are encouraged to use this plan in conjunction with other academic planning resources such as your academic advisor, the HUB Academic Advisement Report , My Planner and Path Finder tool. In addition to following this course roadmap, all other admission and academic requirements of this major as listed in the Undergraduate Catalog must be met in order to successfully complete this degree.
YEAR 1
Fall Semester Spring Semester
YEAR 2
Fall Semester Spring Semester
YEAR 3
Fall Semester - Intermediate Production Course 2 Credits: 4
- Pathway Credits: 3
- Communication Literacy Credits: 3
- LAS Elective Credits: 4
Total Credits: 14 Spring Semester
YEAR 4
Fall Semester - DMS Elective at 300/400 level Credits: 3
- Film and Media Studies Course 3 Credits: 3
- Advanced Production Course 1 Credits: 4
- LAS Elective Credits: 4
- LAS Elective Credits: 3
Total Credits: 17 Spring Semester - Film and Media Production Course 4 Credits: 3
- Advanced Production Course 2 Credits: 3
- DMS Elective at 300/400 level Credits: 4
- Elective Credits: 4
Total Credits: 14
TOTAL CREDITS REQUIRED: 120 Note: Some classes may count toward both a major and UB Curriculum requirement. Learning Outcomes
Upon successful completion of all requirements, the student will have knowledge of: - Identify, recall and reproduce elements of media technology and theory: being able to operate the technology, such as cameras, sound equipment and use of computers and software for robotics, gaming and programming.
- Comprehend, explain and interpret media theory and use of media technology: being able to retain the theoretical/ practical information learned and to, in turn, explain it
- Apply, produce and demonstrate use of media technology and theory: to be able to use the knowledge gained to apply media theory and to produce media objects skillfully.
- Deconstruct, analyze and compare media objects and theory: to breakdown media objects for analysis, and to create comparisons using media theory.
- Critique, evaluate and appraise media objects and theory: skillfully incorporate media technology and theory into critiques and appraisals. Be able to take the knowledge one step further than simply knowing and applying it
- Create, design and compile media object using technology. Revise, compose and generate exceptional theoretical media object: demonstrate the highest levels of creativity, while creating media objects and theoretical discourse.
(HEGIS: 06.01 COMMUNICATIONS- GENERAL, CIP: 50.0601 Film/Cinema Studies) |
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