Jun 03, 2025  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

Business Administration BS - Marketing Concentration/Business Analytics MS


Admission Criteria


  • Minimum Major GPA of 3.25
  • Minimum UB GPA of 3.250
  • Minimum Overall GPA 3.250

Current UB students seeking admission to the Business Administration BS should submit the Major/Minor Change Request Form.

Undergraduate Course Requirements


Marketing Concentration Courses (9 credits)


Graduate Course Requirements


Visit the graduate catalog for graduate curriculum.

Note: Students in this combined degree must complete MGS 616 as one of their Foundational Analytics Flexcore

Notes


**If MTH 121 or MTH 141 is successfully completed prior to changing to the accounting or business administration major, these substitute for MTH 131. The School of Management’s repeat policy is applied to all attempted calculus courses.

Total Credits Required for Undergraduate Major: 70


Additional Degree Requirements


  • Additional coursework to fulfill UB Curriculum requirements
  • Elective courses as needed to complete 114 undergraduate credit hour total. Please note: 6 credits of graduate management courses (MGS 613 and MGS 616) will be applied here to reach the 120 credit minimum to earn a bachelor’s degree.

Total Credits Required for Graduate Major: 30


Total Credits Required for Graduation: 144


Total Credit Hours Required represents the minimum credits needed to complete this program, and may vary based on a number of circumstances. This chart should not be used for financial aid purposes.

Academic Requirements


  • Minimum Major GPA of 3.2500 is required*
  • Minimum University GPA of 3.250 is required*
  • Minimum Overall GPA of 3.250 is required*

To maintain good academic standing and determine eligibility for continuation in the major, students must maintain the minimum GPAs as stated above.  The School of Management reviews the academic records of all students in an approved management major at the end of each fall and spring semester.  If a course is repeated, the School of Management will only look at the grade earned the second time, even if the grade is lower than the grade earned the first time. Students may not enroll in any major course for a third attempt without permission of the department.

*In order to continue in the combined program and take the 600 level concentration courses, students must earn a UB and overall GPA of >=3.250 at the end of each academic year. If the standards are met, the student will be waived of the necessity to submit a GMAT or a GRE score, and will continue seamlessly to the Master’s program in the fifth year. The Graduate Programs Office will continue to guide the student through the admissions process as required by The Graduate School at UB (minus the application fee) and provide advisement through completion of the MS degree.  If the standards are not met, the student will be moved to the BS program to complete degree requirements.

Curricular Plan