COM 451LEC - Communication and Marketing

Covers all aspects of the role of communication in the process of marketing goods and services. Specifically, the course covers the design and implementation of marketing information systems, organizational communication within market-driven companies, market research (focus groups, survey, and experimental methods), product design and testing, and the development of communication campaigns, including message design and placement.

Credits: 3

Grading
Graded (GRD)

Typically Offered:
Occasionally