COM 471SEM - Strategic Communication Campaigns

This course takes a holistic approach to the design of strategic, public communication campaigns designed to promote prosocial, health, or pro-environmental behaviors. Course materials will familiarize students with current theory, knowledge, and research methods in the field of public communication and behavior change, and course assignments will require application of theory and research to the planning of a behavior-change campaign.

Credits: 3

Grading
Graded (GRD)

Typically Offered:
Fall, Spring