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Dec 11, 2024
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2024-2025 Undergraduate Catalog
Business Administration BS - Marketing Concentration
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 Return to: Majors and Combined Degrees
Have you ever dreamed about starting your own company, managing operations for a global corporation, or finding other ways to use your talent in the business world? Whether you want to work for a startup, small business, Fortune 500 company, nonprofit or government organization, a business administration degree gives you the skills and experience you need to get hired and ethically contribute. If you are looking for a major you can use in nearly any business setting around the globe; this is the program for you.
Visit the Business Administration academic program page for more information about the academic experience, who you will learn from, opportunities outside of class and what you can do with this degree.
Visit the School of Management page for contact information, a brief overview of the school and the curricular options.
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Admission Criteria
- Minimum Major GPA of 2.500
- Minimum UB GPA of 2.000
- Minimum Overall GPA 2.000
Current UB students seeking admission to the Business Administration BS should submit the Major/Minor Change Request form.
Business Administration Foundation (32 credits)
Business Administration Core Courses (29 credits)
Marketing Concentration Courses (9 Credits)
And Two Marketing Electives:
Total Credits Required for Major: 70
Additional Degree Requirements Include:
- Additional coursework to fulfill UB Curriculum requirements
- Elective courses as needed to complete the 120 credit hour total
Total Credits Required for Graduation: 120
Total Credit Hours Required represents the minimum credits needed to complete this program, and may vary based on a number of circumstances. This chart should not be used for financial aid purposes. Notes
**If MTH 121 or MTH 141 is successfully completed prior to changing to the accounting or business administration major, these substitute for MTH 131. The School of Management’s repeat policy is applied to all attempted calculus courses.
Academic Requirements
- Minimum major GPA of 2.500 is required
- Minimum University GPA of 2.000 is required
- Minimum Overall GPA of 2.000 is required
To maintain good academic standing and determine eligibility for continuation in the major, students must maintain the minimum GPAs as stated above. the School of Management reviews the academic records of all students in an approved management major at the end of each fall and spring semester. If a course is repeated, the School of Management will only look at the grade earned the second time, even if the grade is lower than the grade earned the first time. Students may not enroll in any major course for a third attempt without permission of the department. Transfer Credit Policy Courses at the upper division (300 and 400 level) must be taken from other four-year AACSB Accredited Institutions in order to be considered for equivalency. Students must complete at least 24 hours at the 300 or 400 level in the major. Program Honors
Third-years with exemplary first and second-year records and high promise for leadership and independent study, may be eligible for the School of Management honors program. Students must have an overall GPA of at least 3.500 to be eligible to apply. Admitted students complete 9 additional credit hours of coursework over three semesters, including MGB 359 , 6 “Flex Credits”, MGB 360 , MGB 361 , and must take the designated honors section of MGO 403 . Students must also meet the remaining criteria outlined in the Academic Honors policy. Students who successfully complete the honors program and meet the criteria will have the appropriate notation on their official transcript. Curricular Plan
A Curricular Plan provides a roadmap for completing this academic program and the UB Curriculum on time. Your actual plan may vary depending on point of entry to the university, course placement and/or waivers based on standardized test scores, earned alternative credit and/or college transfer credit. Total Credits Required: 120
Note: Some classes may count toward both a major and UB Curriculum requirement. Learning Outcomes
The University at Buffalo School of Management Undergraduate Programs are committed to making a difference in the lives of our students, guided by a culture of responsibility and mutual respect. Upon successful completion of all requirements, the student will have knowledge of: - Students will demonstrate knowledge of the core concepts associated with the major business disciplines.
- Students will demonstrate competency in the fundamentals of analyzing problems and making decisions.
- Students will demonstrate proficiency in using data analysis software.
- Students will identify ethical business dilemmas.
- Students will evaluate alternative courses of action for ethical business dilemmas.
- Students will demonstrate effective business writing skills.
- Students will demonstrate effective oral communication skills.
- Students will identify global factors affecting businesses.
- Students will analyze global threats and opportunities affecting businesses.
- Students will demonstrate the ability to work well in diverse teams.
(HEGIS: 05.06 BUSINESS MGT & ADMINISTR, CIP: 52.0201 Business Administration and Management, General) |
Return to: Majors and Combined Degrees
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