Strategic Media Messaging Minor

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Admission Criteria

Current UB students seeking admission to the Strategic Media Messaging minor should complete the College of Arts and Sciences Major/Minor Change Request Form.

Course Requirements

Two Strategic Media Messaging Courses (6 credits)

Courses must be from two different disciplines:

One Experiential Course (3 credits)

Students planning to complete the experiential learning requirement by taking variable credit tutorials (such as Internships, Independent Studies, etc.) must register for a minimum of three (3) credit hours.

Select at least one (1) of the designated experiential courses; if the course is an internship course, it should be taken as the final course in the minor sequence and for variable hours internships, for a maximum of three (3) credit hours:

ART 303LAB - Introduction to Digital Art Credits: 3
ART 313LAB - Introduction to Photography Credits: 3
ART 316LAB - Introduction to Graphic Design Credits: 3
ART 320LAB - Web Design Credits: 3
ART 322LAB - Typographic Systems Credits: 3
ART 383LAB - Interactive Art & Design I Credits: 3
ART 422LAB - Entrepreneurship for Creators Credits: 3
COM 488SEM - Special Topics in Organizational Communication Credits: 3 (open to non-COM majors, maximum 3 credit hours)
COM 496TUT - Internship in Communication Credits: 1-5 (open to COM majors only, maximum 3 credit hours)
DMS 343LEC - Intermediate Post-Production Credits: 4
DMS 496TUT - Media Arts Internship Credits: 1-4 (open to DMS majors only, maximum 3 credit hours)
ENG 394SEM - Campus Reporting Credits: 3 (maximum 3 credit hours)
ENG 496TUT - Writing Internship Credits: 3 (maximum 3 credit hours)
SSC 496TUT - Internship Credits: 3 (open to SSC majors only, maximum 3 credit hours)

Three Electives (9 credits)

No more than two (2) courses may be chosen from any single discipline:

ART:

ART 309LAB - Meaning, Representation and Culture Credits: 3
ART 320LAB - Web Design Credits: 3
ART 322LAB - Typographic Systems Credits: 3
ART 375LEC - Science, Culture, and Emerging Media Credits: 3
ART 383LAB - Interactive Art & Design I Credits: 3
ART 422LAB - Entrepreneurship for Creators Credits: 3

COM:

COM 300DIS - Written Communication Credits: 3
COM 317DIS - Business/Professional Communication Credits: 3
COM 326REC - Public Speaking Credits: 3
COM 334LEC - Sociology of Communication Credits: 3
COM 337LEC - Communication Theory Credits: 3
COM 410LEC - Communication and Society in Asia Credits: 3
COM 417LEC - Special Topics in Mass Communication Credits: 3
COM 449DIS - Promotional Writing Credits: 3

DMS:

(note that DMS electives are 4 credit hours)

DMS 331LEC - Social and Mobile Media Credits: 4
DMS 343LEC - Intermediate Post-Production Credits: 4
DMS 375LEC - Science, Culture, and Emerging Media Credits: 3
DMS 474SEM - Media Studies Credits: 3
DMS 480SEM - Social Media & Networks Credits: 4

ENG:

ENG 380LEC - New Media Credits: 3
ENG 397LEC - Digital and Broadcast Journalism Credits: 3
ENG 398LEC - Ethics in Journalism Credits: 3

SSC:

SSC 414LEC - Grant Writing for Non-Profits Credits: 3
SSC 443SEM - Law, Legal Writing and Advocacy Credits: 3

Total Credits Required for Major: 18

Total Credit Hours Required represents the minimum credits needed to complete this program, and may vary based on a number of circumstances. This chart should not be used for financial aid purposes.

Academic Requirements

Overall GPA of 2.000
No more than two (2) courses may be used to satisfy credit requirements in the student’s major, other minors, or programs.

Transfer Credit Policy

No more than two (2) courses used to satisfy requirements of the minor can be transfer courses.

Learning Outcomes

Upon successful completion of all requirements, the student will:

Comprehend interdisciplinary theories, methods, and empirical research findings associated with effective strategic communication.
Know how to acquire and evaluate data needed for effective strategic communication and practice the skills needed to assess the validity and reliability of such data.
Understand different modes and techniques for strategic communication. This includes modes ranging from traditional print media to current social media, persuasive writing, correspondence and presentation, and using techniques from written narratives to image to performance.
Apply theoretically, empirically, and ethically informed concepts to strategic communication in an experiential setting.