MGM 301LR - Principles of Marketing

Examines the distribution of goods by marketing agencies. Considers the nature and scope of marketing problems, behavior of industrial buyers and consumers, channels of distribution, pricing, selling, marketing costs, efficiency, and governmental regulations.

Credits: 3

Grading
Graded (GRD)

Typically Offered:
Fall, Spring, Summer

Requisites:
ECO 182 and PSY 101, junior standing in the School of Management. Students may not repeat upper-level School of Management courses in which they have earned passing grades without consulting with an academic advisor.