MGM 301LR - Principles of Marketing

Examines the distribution of goods by marketing agencies. Considers the nature and scope of marketing problems, behavior of industrial buyers and consumers, channels of distribution, pricing, selling, marketing costs, efficiency, and governmental regulations.

Credits: 3

Grading
Graded (GRD)

Typically Offered:
Fall, Spring, Summer

Requisites:
Pre-Requisite: ECO 182, PSY 101, completion of or concurrent enrollment in MGG 102 or MGG 150; Accounting, Business, Information Technology & Management majors and management minors only.